Production Proposal

Faith Out Loud Fall Commercial Campaign

Film One shoot
August
Film One release
Mid September
Film Two shoot
August and September
Film Two release
Late September
Prepared by Lornabell

Overview

Film One Atlanta

Still Your Mama's Movement

Shoot
August, one prep day and one shoot day
Location
Ebenezer Baptist Church
Subjects
Six to ten elders
Release
Mid September
Film Two Up to three cities

Vote Is Sacred

Shoot
August and September, one day per city
Locations
Atlanta, DMV, St. Louis
Subjects
Four groups of faith and community leaders
Release
Late September or early October

Direction

Feel the history and the expansiveness of the sanctuary.

The room as a character

Wide frames that keep the sanctuary in the picture. Height, arches, and empty pews behind the subject. Scale does the work that a voiceover would.

Light and grade

Available light shaped through the windows. Warm highlights, deep shadows, nothing flattened. Stained glass carries the color.

Two distinct languages

Still Your Mama's Movement is still and wide. Vote Is Sacred is closer and faster, faces forward, cut on the shared script.

References

Visual direction for the interviews and the campaign.

Sanctuary, wideScale and architecture behind the subject.
Portrait lightWindow light, warm falloff.
Natural environmentsHomes and churches, in place.
Faces forwardDirect to camera for Vote Is Sacred.
Cinematic interiorsDepth and quiet in the room.
Historical detailsSignage, texture, the place itself.
Architecture and landscapeExteriors that set the location.
Film One

Still Your Mama's Movement

Still Fighting for the Same Dream, Not Deferred and Not Forgotten

Elders of Ebenezer Baptist Church answer one question in their own words: did the civil rights movement end, or was it carried without pause by the same mothers and grandmothers who marched, raised children, worked, taught, and fought through every decade since the 1940s?

The shoot

Window
August, dates set with the church
Days
One prep day, one shoot day
Subjects
Six to ten, seated one at a time
Casting
Selected by Faith Out Loud

Look

Style
Portraiture
Settings
Natural environments, including homes and churches

Deliverables

  • One hero film under three minutes, cut for YouTube advertising and broadcast
  • Social cutdowns in horizontal and vertical
  • Captions on all deliverables
  • Transcripts

Location options at Ebenezer Baptist Church

Heritage Sanctuary

The historic church, restored to its 1960s appearance. Sits within Martin Luther King, Jr. National Historical Park, which adds an NPS film permit and location fees.

Horizon Sanctuary

The current worship space. Church scheduling only, no federal permit. Large, modern, bright.

Film Two

Vote Is Sacred

The ballot box is not a machine. It is a room full of people you know.

A voting film for the midterms built on trust rather than fear. Every participant reads the same script. In the edit we take a few lines from each person and stitch them together, so the full message is spoken by many voices as one.

Form

Structure
Shared script, stitched across speakers
Interviews
Four groups, roughly seven people each
B roll
Election workers, clerks, and polling places
Shoot
August and September, one day per city

Deliverables

  • Four hero films, roughly three minutes each, one per group
  • Social cutdowns in horizontal and vertical
  • Broadcast versions
  • Captions on all deliverables
  • Transcripts

Who we interview

7 people

Heads of Black Churches

The Big 7.

7 people

Multi Faith

Diverse leaders, lay and clergy.

7 people

Influencer

Voices with existing reach.

To confirm

Institutional

Optional fourth group.

Suggested cities

One day

Atlanta

One day

DMV

One day

St. Louis

Supplemental Poster Campaign

A poster series to carry the campaign beyond video, in print and digital.

The Mothers of Ebenezer

The original movement leaders as a commemorative portrait series. Each woman named and credited, treated with the weight of a historical print. Works as a set on a wall and as individual posts.

Election Workers, Framed as Movie Stars

Classic one sheet treatment. Dramatic light, name above the title, a credit block at the bottom. The people who run our elections given the billing usually reserved for leads.

Further references

Print

Large format for sanctuaries, lobbies, and events. Sized for standard framing.

Digital

Square and vertical versions for social, plus screen sizes for in house displays.

Shot on the day

Stills captured during both shoots, so the posters cost no additional shoot days.

Distribution

Convenings and campuses

Denominational gatherings

National Baptist Convention, COGIC Holy Convocation, AME district meetings, Hampton Ministers' Conference.

Faith Out Loud relationships

Divine Nine chapters

Chapter meeting screenings across the campaign markets.

September and October

HBCU screenings

Morehouse, Spelman, and Clark Atlanta. Howard in the DMV, Harris-Stowe in St. Louis. Pair with same day registration.

Late September

The wider field

Poll worker recruitment

County election offices and Power the Polls can carry the film on their own channels to recruit poll workers.

Start September

Black radio

Urban One reaches every campaign market. Gospel and urban AC formats plus the syndicated morning shows.

Audio cuts available

Podcast circuit

Black church, civic, and history podcasts.

September and October

Barbershops and salons

Tablet loops and QR posters, coordinated through existing outreach programs in each market.

October

Museums and civil rights sites

The National Center for Civil and Human Rights and The King Center in Atlanta. NMAAHC in the DMV.

Long lead

Film festivals

Atlanta Film Festival, BlackStar, AFI Docs, Urbanworld, Pan African. Some festivals require an online premiere hold.

Decision needed by September 1

Archive deposit

Auburn Avenue Research Library, Emory's Rose Library, or the Library of Congress folklife collection.

After delivery

Church fans and bulletin inserts

A QR code on a church fan, cheap at volume. Pew back cards do the same job.

Print by mid September

Black press

Word In Black, NNPA, and the market papers. Stills and transcript excerpts work as a photo essay they can run whole.

Stills available

Television: a separate conversation

Television is not costed into this proposal. It is a distinct scope with its own budget, and we would build it out with you once you know what is available.

Paid

  • Connected TV and OTT: Hulu, Roku, Peacock, Tubi. Geo targeted by ZIP.
  • Faith and Black audience networks: The Word Network, TBN, Impact, Bounce, TV One, Cleo TV.
  • Sunday morning affiliate blocks.

Free or low cost

  • PSA distribution to local affiliates for donated airtime.
  • Local news segments in each market.
  • Public television community programming.

Release calendar

Mid September
Still Your Mama's Movement releases
Late September
Vote Is Sacred releases, all four versions
October
Social cutdowns and broadcast versions in market
November 3
Election Day

Schedule

Shoot days are windows until Faith Out Loud and the church set them.

August
September
October
November
Pre-production
scheduling, permits, outreach
Film One shoot
August
Film One post
through mid September
Film Two shoot
August and September
Film Two post
through early October
Release and campaign
mid September onward
Election Day
November 3, 2026

Investment

Film One

Still Your Mama's Movement

$19,400
Atlanta, one prep day and one shoot day
Film Two

Vote Is Sacred

$52,900
Up to three cities, one shoot day each, four hero films
Both films

Full fall campaign

$72,300
Television is scoped separately

Included

  • Pre-production, scheduling, and scouting
  • Crew, gear, and insurance
  • Editing, color, sound mix, and original score
  • Captions on all deliverables
  • Broadcast ready masters
  • Transcripts
  • Two rounds of revisions per deliverable

Questions

01

Which location at Ebenezer Baptist Church?

Heritage Sanctuary or Horizon Sanctuary.

02

Can we access historical B roll?

Church archives, photographs, footage, bulletins, or records from the movement years.

03

Which days in August work for Film One?

One prep day and one shoot day, whatever suits the church and the participants.

04

Which cities for Film Two?

Up to three. Atlanta, the DMV, and St. Louis are our suggestions.

05

Is television in play?

06

Who are the participants?

Names and contacts for the elders in Film One and the four groups in Film Two.